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Search & SEO 1 October 2024 5 min read

Maximising Your Marketing Efforts: How Combining SEO and Ad Campaigns Can Boost ROI

SEO and paid ads are stronger together than they are apart. Here is how to make the most of both.

Maximising Your Marketing Efforts: How Combining SEO and Ad Campaigns Can Boost ROI
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TL;DR

Key Takeaways

01

Paid tells you what SEO should chase

02

SEO compounds, paid does not

03

How to combine them

Are you looking for new ways to boost your marketing ROI? Combining SEO and paid ad campaigns is one of the most reliable plays we run with clients at WE ARE JJM.

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Paid tells you what SEO should chase

Paid campaigns give you fast data on which messages and keywords convert. That data is gold for prioritising SEO content and landing pages.

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SEO compounds, paid does not

Paid traffic stops the moment you turn off the budget. SEO builds an asset that keeps delivering. Running both together gives you short-term wins and long-term equity.

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How to combine them

Use paid to dominate the SERP alongside your organic listings on your most valuable keywords, and use SEO to drive down your blended cost per acquisition over time.

Search & SEO

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