Marketing insights
What is actually working
in marketing right now
Straight talking insight on social media, content, paid ads and search. What changed, what it means and what to do about it. No fluff, no jargon, no recycled press releases.
The August social media shifts UK businesses cannot ignore
Not vanity updates. Real shifts in where reach comes from, what content earns it and how much it now costs to buy your way in.
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Stop overproducing. What is actually working on social right now
Raw content is beating polished, Instagram is handing the algorithm to users and LinkedIn is punishing engagement bait. What changed on social this month.
Stephanie is speaking at the next Altrincham Chamber event
Why your marketing isn't working, and it's not what you think it is. Our MD Stephanie Smith takes to the stage at the next Altrincham and Sale Chamber of Commerce event on 6 August 2026.
Someone asked AI about your business this week. Do you know what it said?
People are asking ChatGPT and Perplexity instead of Googling. When AI recommends a business in your industry, does your name come up — and what does it say about you?
Meta's New Ad Fees: What They Mean For UK Businesses
Meta ads are getting more expensive from 1 July 2026. Here is what the new location fees mean for UK businesses and why sharper strategy matters more than ever.
Children, Social Media and Why Education Beats Bans
A founder's view on raising children in a digital world — and why education, not avoidance, is the answer.
Instagram's Latest Updates: What They Mean For Your Business
Instagram never sits still. Here are the latest updates businesses need to know about and what they mean for your social media strategy.
Why Shareable Content Is the Only Metric That Matters in 2026
Likes, follows and views are vanity. In 2026, share rate is the truest signal of a brand that actually moves people.
Instagram's CEO Just Revealed How the Algorithm Actually Works in 2026
Adam Mosseri has pulled back the curtain on the 2026 Instagram algorithm. Here is what it means for brands.
April Social Media Updates: What They Mean For Your Business
April brought big updates across Instagram, LinkedIn and Meta Ads. Here is what UK businesses need to know and how to adapt their marketing strategy.
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