Marketing insights
What is actually working
in marketing right now
Straight talking insight on social media, content, paid ads and search. What changed, what it means and what to do about it. No fluff, no jargon, no recycled press releases.
Is Substack worth it for your personal brand?
Another platform to manage, or a genuine opportunity to grow your personal brand? The benefits, drawbacks and whether Substack deserves a place in your marketing strategy.
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LinkedIn just made "sounds like AI" a ranking problem
LinkedIn is now suppressing posts flagged as generic AI content and rewarding carousels and personal profiles instead. Here is what actually performs now.
YouTube will now flag your undisclosed brand deals for you
YouTube is automatically labelling sponsored content that creators fail to disclose. If you run influencer or creator partnerships, this changes what needs to be in the contract.
Threads ads no longer need an Instagram account, and Instagram just launched Live shopping ads
Two changes from Meta worth testing budget against: Threads campaigns without Instagram, and paid ads on Instagram Live.
TikTok World '26: what the new ad tools actually mean for brands
TikTok's biggest advertiser event of the year landed a wave of new placements and AI tools. Here is what is actually worth paying attention to.
The August social media shifts UK businesses cannot ignore
Not vanity updates. Real shifts in where reach comes from, what content earns it and how much it now costs to buy your way in.
Stop overproducing. What is actually working on social right now
Raw content is beating polished, Instagram is handing the algorithm to users and LinkedIn is punishing engagement bait. What changed on social this month.
Stephanie is speaking at the next Altrincham Chamber event
Why your marketing isn't working, and it's not what you think it is. Our MD Stephanie Smith takes to the stage at the next Altrincham and Sale Chamber of Commerce event on 6 August 2026.
Someone asked AI about your business this week. Do you know what it said?
People are asking ChatGPT and Perplexity instead of Googling. When AI recommends a business in your industry, does your name come up — and what does it say about you?
Meta's New Ad Fees: What They Mean For UK Businesses
Meta ads are getting more expensive from 1 July 2026. Here is what the new location fees mean for UK businesses and why sharper strategy matters more than ever.
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