Social media has revolutionised the way we connect with people, brands and ideas. With each new feature and platform shift, the rules change for the brands trying to keep up.
Entertainment beats information
Across every platform, entertaining content out-performs purely informational content. Even B2B brands are leaning into humour, storytelling and personality.
Creators continue to win
Creator-led content beats brand-led content on engagement, almost across the board. The smartest brands are building long-term creator partnerships, not one-off posts.
What we tell our clients
At WE ARE JJM we tell our clients to be useful, be entertaining, or be quiet. Anything in between gets scrolled past.
