Social media has revolutionised the way we connect with people, brands and ideas. With each new feature and platform shift, the rules change for the brands trying to keep up.
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Entertainment beats information
Across every platform, entertaining content out-performs purely informational content. Even B2B brands are leaning into humour, storytelling and personality.
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Creators continue to win
Creator-led content beats brand-led content on engagement, almost across the board. The smartest brands are building long-term creator partnerships, not one-off posts.
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What we tell our clients
At WE ARE JJM we tell our clients to be useful, be entertaining, or be quiet. Anything in between gets scrolled past.
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Published by the team at WE ARE JJM
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